The illustration combines bold, geometric lettering to elevate the city name, with playful, colorful elements that reflect the city’s soul. Lisbon’s symbols like the fado guitar and red carnations intertwine with other warm elements, to represent themes of connection, creativity, and joy.
A rich palette of saturated hues brought warmth and movement to the composition, complementing the dynamic energy of Web Summit itself. Designed to be highly engaging and shareable, the artwork invited visitors to immerse themselves in a moment of celebration—of technology, community, and the host city’s character.
