Editorial design for an insightful report about the state and future of media and marketing.
I designed this Marketing & Media Report 2023 for Web Summit, translating insights from Web Summit’s global events into a bold, editorial-style digital piece. The content was shaped by key trends shared by world-renowned speakers and brands, offering marketers a snapshot of what’s next in the industry.
Working closely with the Web Summit marketing content team, I crafted a layout that balanced storytelling with strong visual hierarchy—making the report both informative and easy to navigate. The final piece performed exceptionally well online, helping drive engagement through a global email marketing campaign. As well as generating leads, this campaign supported a more long-term goal of positioning Web Summit as a thought leader in the marketing space.
You can flick through the report pages of the embedded pdf below, or download it here.
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