Promotional graphics and visual identity for a podcast about Ireland’s healthcare system.
Diagnosing Ireland is a video podcast that analyzes the healthcare system in Ireland, comparing it with others worldwide.
My goal was to create a distinctive visual identity without relying on a traditional logo or generic branding, since the podcast has a documentary style rather than a commercial one. To express the core ideas of healthcare and Ireland, I developed a series of conceptual and expressive images.
For example, one graphic uses a Rorschach test shaped like the map of Ireland, another features an X-ray revealing a clover, and a third mimics an eyesight test with text in Irish. These visuals promote the podcast while building consistent, episode-by-episode cohesion.
