Promotional graphics and visual identity for a video podcast about the health system in Ireland.
Diagnosing Ireland is a video podcast focused on analysing the healthcare system in Ireland, and comparing it to others around the world.
My goal was to create an aesthetic for it, which I didn’t want to do through a logo or a generic brand approach. That would have been too “commercial” an approach for something that’s closer to a documentary than a product. I decided to create a series of conceptual, expressive images to advertise the podcast. These images would also be building a visual identity, through consistency episode by episode.
Project included:
– Art direction
– Advertising