Black @ Facebook

Black @ Facebook is an internal community at Facebook (Meta) that celebrates and elevates Black culture, creativity, and history.

In 2020, I was invited to design a new visual identity for the community across the EMEA region — a bold, expressive system rooted in Black artistic heritage and cultural pride.

This was more than just a branding project — it was an opportunity to shape how identity, community, and culture come together visually within a global tech organization.

A visual language inspired by Black art and creativity

To reflect the richness and diversity of Black culture, the design system draws from a wide range of artists and visual references. Among them:

• The groovy, organic forms of Adrian Piper

• Faith Ringgold’s geometric storytelling quilts

• The energetic abstraction of Julie Mehretu

• Basquiat’s iconic crown motif

• The pattern work of Robert Colescott and Karabo Poppy

• The saturated color worlds of Carolyn Lawrence

• The contrast and conceptual layering of Xaviera Simmons

The result is a dynamic and vibrant brand identity—one that honors the past while celebrating creativity in the present.

A brand system designed for events and community-building

The Black @ Facebook community regularly hosts cultural events, including concerts, photo exhibitions, and creative workshops. My goal was to build a visual identity system that felt flexible and expressive across many formats: from printed materials and digital templates to event branding and custom swag.

I worked closely with the community managers to create a set of assets that allowed them to communicate consistently and confidently, while maintaining the bold personality of the brand.