A bold, joyful campaign celebrating Pride in one of Europe’s most expressive cities: Barcelona.
For Barcelona Pride, I developed a vibrant visual campaign under the concept Proud to Love—a celebration of identity, love, and inclusivity designed to resonate with both young locals and international visitors.
This campaign brings together expressive lettering, modernist influences, and minimal yet colourful illustrations. The custom letterforms draw inspiration from Barcelona’s iconic modernist architecture—playful, fluid, and proudly non-conformist. Each typographic element was designed to feel alive, echoing the energy of the city and its people.
Short, impactful claims around pride and self-expression were paired with bold, minimalistic illustrations on postcards and city flags. Together, these elements created a visual language that is both striking and joyful—an invitation to celebrate love in all its forms.
The art direction aimed to balance cultural authenticity with universal appeal, capturing the spirit of Barcelona while making every individual feel seen, welcomed, and celebrated.
Project included:
– Art direction
– Claims
– Lettering and illustration
– Swag and merchandise