A fun, playful and bold visual identity for an innovative festival bringing together live music and comedy.
As a music enthusiast and a big fan of the comedy genre, I really enjoyed this project of art direction. Ba Dum Tss! is a cultural event where music and comedy are the protagonists, mixing stand-up shows with concerts.
The brand’s mission is to bring people together to dance and laugh. Building on this mission, its personality is loud, cool, goofy, vibrant and bold. It doesn’t take itself too seriously.
I designed a visual identity that helps to express and emphasize that personality. I created a bold and warm colour palette full of contrasts, and combined it with a dynamic composition style of unexpected text alignments and breaks.
Year of project:
2021
Project included:
– Creative strategy and art direction
– Naming
– Brand creation
– Marketing campaign
– Print and online application
– Swag and merchandise