A huge project of creative production for 10 events in 6 European markets.
In my role as Creative Production Lead in Facebook Dublin, I worked with a fantastic team including a copywriter, a graphic designer, and a motion graphics specialist. One of our biggest projects was the Facebook Community Boost tour: 10 events gathering 10,000+ attendees across Europe, in one year.
The tour brought us to the United Kingdom, France, Poland, Germany, Italy and Spain.
Facebook Community Boost was an initiative aimed at empowering job seekers, entrepreneurs, and small businesses with digital skills training. The program was launched in the US to equip individuals and organizations with the digital tools and knowledge that could help them expand their reach, discover opportunities and ultimately grow their businesses.
When the program expanded to EMEA, our team adapted its branding for key European markets. We created the websites, and designed digital and print campaigns for all 10 Facebook Community Boost events, including out-of-home advertising, motion graphics and press ads.
We also produced creative for live events. This included stage backdrops, exhibitions and installations, swag, props, and the design of on-stage content (presentations and video).
Project creative team:
Ciara O’Connor
Marco Rodriquez
Christian Roa
Project included:
– Print items and event collateral design
– Copywriting and translation management
– Advertising campaigns (online, out-of-home, press)
– On-stage content design
– Swag and merchandise