Web design, content creation and SEO for a fitness brand with real impact.
FIT101 is a strength-focused coaching brand offering in-person and online training for individuals ready to transform their bodies and mindset.
Their approach is personal, grounded in performance, and delivered with clarity, authority and confidence. I designed the FIT101 website to reflect their bold tone of voice and turn their vision into a clear, navigable digital experience. From clean design to powerful content, the goal was to translate their real-world authority into an online platform that inspires action.
You are welcome to scroll through the homepage on the interactive Figma prototype below.
Web design that speaks with strength: the website is designed to be sharp, minimal, and aligned with FIT101’s tone: daring, firm, and energizing.
I combined strong photography with bold typographic statements and structured layouts to convey a clear message — this isn’t just another gym.
Every section was crafted to highlight what FIT101 offers: personalised coaching, real results, and a system that works. Alongside the design, I created the content, developed a tone that matches their in-person energy, and implemented SEO foundations to help them reach the right clients online.
Optimized for mobile & conversion
Since most users interact with fitness brands on the go, the mobile version of the site was a top priority. I streamlined the layout to keep it fast, intuitive, and visually consistent without sacrificing the boldness of the brand.
The site includes a seamless booking system, allowing visitors to schedule sessions directly from their phone in just a few taps — whether for outdoor training, gym sessions, or online coaching. Usability and clarity drove every decision, ensuring the brand performs just as confidently online as it does in the real world.
