Bold visual identity design for a Music and Comedy Festival.
A vibrant and playful branding project for an innovative cultural event that celebrates live music and stand-up comedy.
Ba Dum Tss! is a fresh and expressive festival identity that captures the energy of both music and laughter. This unique event combines live concerts with stand-up comedy performances, offering audiences a night full of rhythm and humor. For this brand, I shaped a fun, bold and memorable visual world that mirrors the event’s spirit.
Brand concept and creative direction
The goal of the festival is simple: to bring people together to dance and laugh. With this in mind, I created a brand personality that’s loud, vibrant, and a little bit goofy—unafraid to break the rules. The visual identity doesn’t take itself too seriously, and that’s what makes it stand out.
I developed a dynamic graphic language based on:
-
A bold, warm and contrasting colour palette
-
Playful and unconventional typographic compositions
-
Unexpected text alignments and visual rhythms that echo musical beats and comedic timing
This design approach reflects the energy of a live event that’s equal parts concert and comedy club.
Project scope:
- Creative strategy & art direction
- Naming & brand identity creation
- Marketing campaign (print & digital)
- Promotional design for social media
- Festival merchandise and swag