Mural illustration: Web Summit Rio 2023

A lettering and illustration mural to elevate the warmth and fun energy of Rio.

This vibrant illustration-lettering mural was created for Web Summit Rio 2023, designed to inject color, culture, and energy into the event experience.

The original artwork was printed across multiple large-scale 2×3 meter walls throughout the show floor, creating a series of bold, immersive visual moments. The goal was to reflect the unique spirit of both Rio de Janeiro and Web Summit, blending the exuberant atmosphere of the city with the forward-looking dynamism of a global tech gathering.

The design draws inspiration from Brazilian art, nature, and folk aesthetics, transforming these influences into a rich tapestry of abstract botanical patterns and joyful, organic forms. These elements weave around and within the expressive «Rio» script, integrating natural motifs like leaves, flowers, and whimsical creatures into a harmonious whole. A bright, tropical palette further energizes the piece, creating an inviting backdrop that encouraged spontaneous interaction.

The mural was a success in capturing the attention of attendees, who frequently stopped to take photos in front of the piece. It became a social media favorite, amplifying the event’s reach and branding through user-generated content. More than just decoration, the illustration acted as a visual celebration—of place, creativity, and the power of collective energy.

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