Branding and creative production for a Facebook event that gathers 500+ business leaders from all over Europe, in Dublin.
In 2019, Facebook’s marketing team hosted Gather in Dublin—an exclusive event that brought together over 500 business leaders from across Europe. The event had previously been held in Brussels, and this edition marked a bold new chapter with a fresh visual identity and immersive experience.
As lead designer and creative team lead, I was responsible for developing the event’s full brand identity and overseeing the design and production of all creative assets. Working with a small team of three and an event production agency, I directed the visual side of the experience—from on-stage content and installations to printed collateral and branded environments.
A cohesive, immersive brand experience
Our goal was to create a consistent and engaging event experience that reflected Facebook’s values while celebrating the diversity of the European business community. We designed everything from the logo and visual system to stage graphics, swag, signage, and wayfinding.
One of the most exciting elements was an interactive installation showcasing stories of inspiring entrepreneurs from across Europe. We created an oval-shaped space featuring ten touchscreen displays, each offering multilingual content—over 100 stories from 10 countries in 8 different languages.
A great shared experience
The event fostered genuine connection among attendees, many of whom left with new insights, mentors, and business opportunities.
Project creative team:
Ary Blue
Ciara O’Connor
Marco Rodriquez
Christian Roa
Project included:
– Print items and event collateral design
– Copywriting and translation management
– Event communications
– Interactive installation design
– On-stage content design
– Swag and merchandise