Galaia

Galaia Psicología is a new psychology practice based in Málaga, founded by a team of experienced psychologists with over a decade of professional experience. Their work focuses on therapy for adults, couples, children, and online sessions — all with a human and holistic approach.

The project started with a simple question: how can a brand make people feel calm, safe, and grounded?

Concept & Brand Identity

I developed a creative concept that roots mental and emotional health in the natural world. Taking inspiration from the sea and Mediterranean landscapes, I designed a visual identity where nature becomes a metaphor for balance and healing.

The logo represents a subtle brain shape made of coral, connecting the mind and nature — complex, beautiful, and alive. The colour palette evokes marine blues and sandy neutrals, creating a serene, grounded mood. Typography and layout choices balance this organic quality with clarity and professionalism through geometric, legible typefaces.

The result is a brand that feels warm and human, yet precise and trustworthy, reflecting the clinic’s approach to therapy.

The identity was designed to function across both physical and digital touchpoints: clinic signage, stationery, business cards, and other printed materials, as well as digital assets. The branding translates seamlessly from the calm atmosphere of the clinic to its online presence.

Web design

I designed and built the Galaia Psicología website with two main priorities: to clearly communicate the team’s philosophy; and to create a strong SEO foundation for long-term growth.

The site design carries the same serene, natural feel as the brand — soft textures, warm photography, and open layouts that make content easy to read and navigate. Every design choice was made to create a sense of calm and authenticity while staying conversion-focused.

I invite you to scroll through the landing page on the Figma prototype below, and to visit the live website of Galaia Psicología.

SEO & Digital Setup

Alongside the design and implementation, I developed the site architecture and SEO for all pages. This included creating and optimising content for organic search, configuring contact forms, and setting up Google Maps and Google My Business.

The goal was not only to build a beautiful website but one that performs effectively — attracting new clients through strong search visibility and clear UX.