The concept drew inspiration from Qatar’s night sky, translating its elegance and depth into flowing, hand-drawn lettering. Curved, refined strokes are surrounded by scattered stars, evoking a sense of serenity and sophistication while highlighting the beauty of the region.
The lettering was developed to be adaptable across different formats: bold and immersive as a large mural, yet equally striking in motion when animated for stage screens. By combining traditional hand-crafted forms with a celestial theme, the design created a memorable visual identity that resonated throughout the event.
